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Fact finding questionnaire
Name
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Company
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Who are your prospects and customers? Do you have buyer personas you’re able to share or describe?
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What are the common pain points of your prospects and customers? When it comes to considering a product/service like yours, what issues are important to this audience?
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What makes your business/product/service unique?
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Who are your competitors?
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What do you do better than the competition?
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What are the short and long-term goals of your business?
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What strategies do you use to market your business, product or services? How would you describe your marketing approach?
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What tactics do you use to market your business, product or services?
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How would you describe your brand?
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What is your company’s position in the market?
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How do you define the success of your content marketing/SEO strategy overall?
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(Respond according to applicable service).
What is your biggest challenge in developing and executing your content marketing/SEO strategy? How do you define the success of your content marketing/SEO strategy overall?
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(Respond according to applicable service).
What are your hopes and expectations when it comes to working with Van Dalen?
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What are you looking to achieve through creating and executing on a sustainable content/SEO strategy?
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(Respond according to applicable service).
What are the reasons for your change in content/SEO strategy?
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(Respond according to applicable service).
What is your preferred timeline for completion?
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What does your ideal client-vendor relationship look like?
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How involved would you like to be in the process?
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