Content development brief

Name*

Company*

Your Email*

Name of project (working title if applicable)*

Target completion date for first draft*

Target completion date for final draft (if applicable)

Topic (one sentence)*

Subject matter expert(s):

Note: Please send introductory email to SMEs and CC colleen@vandalen.ltd and loren@vandalen.ltd.

Outline: If you have a specific vision for the structure of your asset, please provide your outline below or attach the file in a word document.

Outline attachment

Accepted file types: doc, docx, Max. file size: 256 MB.

Background: Why are you doing this project?

Objective: What do you hope to achieve?

Is this tied to a bigger campaign or product launch?*

Content type*

Other Content Type

Use case

Event Name

Other Use Case

Target audience*

Target audience segment if known

What are your target audience’s concerns and challenges?*

Primary message: What are you communicating and what is the benefit of your offer?*

Incentive: What’s in it for them?*

Call to action: What do you want the reader to do?*

List 1-3 objectives for reader takeaway value*

Tone: What is the best way to say it?*

Mandatories: What must the content include?*

Background & materials: List references, research and relevant content here*

Background & materials files

Accepted file types: doc, docx, pdf, xls, xlsx, jpg, png, gif, ppt, pptx, Max. file size: 25 MB.

Other: List any additional thoughts or concerns

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