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Content development brief
Name
*
Company
*
Your Email
*
Name of project (working title if applicable)
*
Target completion date for first draft
*
MM slash DD slash YYYY
Target completion date for final draft (if applicable)
MM slash DD slash YYYY
Topic (one sentence)
*
Subject matter expert(s):
Note: Please send introductory email to SMEs and CC colleen@vandalen.ltd and loren@vandalen.ltd.
Outline: If you have a specific vision for the structure of your asset, please provide your outline below or attach the file in a word document.
Outline attachment
Accepted file types: doc, docx, Max. file size: 256 MB.
Background: Why are you doing this project?
Objective: What do you hope to achieve?
Is this tied to a bigger campaign or product launch?
*
Content type
*
Report
White paper
Infographic
Blog
Solution brief
Case study
Data sheet
Video script
Web content
Article for external placement
Presentation
Other
Other Content Type
Use case
Sales enablement
Client-facing communication
Marketing demand generation (public facing)
Event
Website page/section/update
Other
Event Name
Other Use Case
Target audience
*
Client
Prospect/general public
Network practitioner
IT practitioner
CISO
CIO
CTO
Board or other c-suite executives
Target audience segment if known
Retail
Healthcare
Education
Manufacturing
Sports and public venues
Hospitality
Government
What are your target audience’s concerns and challenges?
*
Primary message: What are you communicating and what is the benefit of your offer?
*
Incentive: What’s in it for them?
*
Call to action: What do you want the reader to do?
*
List 1-3 objectives for reader takeaway value
*
Tone: What is the best way to say it?
*
Mandatories: What must the content include?
*
Background & materials: List references, research and relevant content here
*
Background & materials files
Accepted file types: doc, docx, pdf, xls, xlsx, jpg, png, gif, ppt, pptx, Max. file size: 25 MB.
Other: List any additional thoughts or concerns
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