Looking for inspiration on ruling content in the complex worlds of IT and security? Stay a while! We like to blog about innovative ways to share tech-focused messaging, what’s changing in the industry, and maybe a wild card or two about dogs.

Five questions with Jose Arvelo Learn about our newest board member, Jose Arvelo! Jose serves on the Van Dalen board as business strategy advisor. We chatted about his favorite aspects of his job, potential impacts of AI and what kind of technology advancement he sees approaching in the future. 1. What do you love most […]

COVID-19 has impacted every corner of business. Now that we’ve made it past the beginning, where does that leave tech content marketing? It’s common knowledge that the pandemic has delivered a shockwave to the global economy across industries. It has touched every conceivable corner of business, leaving most tech marketing teams questioning how to treat […]

Coronavirus converts customer contact into a fully digital experience Whether you’re in marketing, sales or even engineering, COVID-19 has eliminated the option for any of us to interact with customers in person. For many roles, this has made the most important form of customer communications impossible: in-person meetings. Sure, we can exchange texts, emails and […]

3 tips for keeping your tech marketing content relevant and appropriate during COVID-19 COVID-19 calls tech content marketing into question: what’s appropriate and what’s not? It’s been over one month since the coronavirus outbreak was declared a pandemic, and it seems we’re approaching the beginning of what some are referring to as “the new normal.” […]

Colleen's dog Brutus
Sending wishes of health and safety to our clients, partners and friends When COVID-19 became a crisis, our work and personal lives changed overnight. We have chosen to wait until reaching a slightly less panicked operating state to reach out to our clients, partners and friends on this matter. While nerves still run high and [...]

An overview on VMware vForum Online Spring 2020 VMware’s largest online event of the year is coming up! It’s that time of year again, everyone. VMware’s at it again with their largest online event, featuring live expert insights for IT professionals who are focused on building their skillsets with advanced technologies. vForum Online Spring 2020 […]

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WordPress, Drupal and Laravel Understanding the lay of the land when it comes to choosing the right CMS Before we get into the specifics of choosing the right CMS for your website, let’s talk about what a CMS actually is: “A CMS is made up of two core parts: a content management application (CMA) and […]

What’s happening in network security? Recent and upcoming VMware webcasts Happy New Year from the Van Dalen team & VMware! 2020 is well underway, we’re nearing the end of Q1 and thanks to our friends at VMware, we’ve got the details of recent and upcoming VMware webcasts, jam packed with info on network security and [...]
How to use graphic design effectively in the B2B IT industry In the B2B information technology world, it’s important to use the right graphic design tactics for the nuances of the company, product(s) or service(s) and audience you’re marketing. You might think that general graphic design practices apply universally, but there are specific considerations you’ll [...]

Information on Getting Started with VMware NSX-T: one of VMware’s last virtual events of 2019 Getting Started with VMware NSX-T: A knowledge-packed webcast 2019 is coming to a close, but you can still squeeze in one last virtual VMware event! VMware’s webcast, Getting Started with VMware NSX-T, is right around the corner on December 3rd, […]

Register to VMware vForum Online for a completely virtual IT conference experience VMware vForum Online 2019: What to Expect The year may be wrapping up soon, but that doesn’t mean VMware events are. While VMworld has come and gone, VMware vForum Online is coming up on October 16th, 2019 to deliver a major dose of […]

One-to-one interview with security engineering expert, Mike Albert Read some insights from our own Mike Albert, security engineering advisor with wizard-level expertise in general security practices, system automation, and monitoring and management. He told us all about his passion for security and burger flipping robots gone wrong! What do you love most about your job? […]

Mini interview with Van Dalen developer and graphic designer, Ricky Darbey What do you love most about your job? Creating stuff! I enjoy that I get to solve problems by either creating something brand new or improving a current set up. What web development project are you most proud of so far in your career? […]

Getting to know Lexi Barretto, Van Dalen graphic designer What do you love most about your job? Having the creative freedom to take design risks and come up with really cool assets. I enjoy the IT space in particular because I think designers and engineers actually complement each other really well. Both skillsets bring unique […]

Intro to CVD, CEO at Van Dalen Colleen Van Dalen went from the role of a tech writer at a data center provider to owner of a tech marketing content business. She’s a lifelong writer with a unique specialization in all things IT and security (info, network, cyber). We had a Q&A session to about […]

A quick Q&A with Tasha Klares, our tech marketing advisor B2B/B2G tech marketing leader specialized in network security Say hello to Tasha Klares! She started her career in sales, but discovered her passion for marketing and background in graphic design and rapidly climbed her way to the top, eventually winning the CRN Women of the […]

Q&A with IT engineering expert, Marsha Cipollone Solutions architect specialized in data center architecture, DR, storage, converged and hyperconverged infrastructures Learn more about Marsha Cipollone! Marsha ventured into the tech realm and became a senior level engineer/architect. Three years ago, she decided to enter the pre-sales realm, which she’s found that she loves. We had […]

A one-on-one chat with Kristen Heffernan, sales advisor B2B/B2G sales & marketing leader specialized in cybersecurity and SaaS We’d like you to meet Kristen Heffernan! With over 20 years of experience with highly regulated and technical product lines, Kristen is a master of sales and marketing enablement, managing by metrics, and operational planning & leadership […]

Download the checklist: The easy, 4-Step marketing content production process.