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A PRETTY BOSS SPOT TO GRAB TIPS, TRICKS, AND NEWS ON DOMINATING CONTENT

Looking for inspiration on ruling content in the complex worlds of IT and security? Stay a while! We like to blog about innovative ways to share tech-focused messaging, what’s changing in the industry, and maybe a wild card or two about dogs.

What is technology content marketing? Conquering content in the B2B tech landscape
By Colleen Van Dalen, CEO, Head writer on June 15, 2020 | 5-minute read

Technology content marketing: Key components and nuances of B2B tech What is technology content marketing? Let’s start with the basics. Technology content marketing is a strategic inbound marketing methodology aimed at creating, publishing and deliveri …

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VMware Cloud on AWS: Upcoming Virtual Events You Don’t Want to Miss
By Colleen Van Dalen, CEO, Head writer on June 9, 2020 | 5-minute read

A sneak preview of upcoming virtual events featuring VMware Cloud on AWS. It’s the perfect time to brush up on your VMC on AWS knowledge. Since the daily operating procedure for most organizations has changed drastically over the past few months, there …

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Say hello to Jose Arvelo, Van Dalen business strategy advisor
By Mike Albert, Security engineering advisor, Van Dalen on May 18, 2020 | 5-minute read

Five questions with Jose Arvelo Learn about our newest board member, Jose Arvelo! Jose serves on the Van Dalen board as business strategy advisor. We chatted about his favorite aspects of his job, potential impacts of AI and what kind of technology adv …

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How to reexamine your tech content marketing strategy amidst COVID-19
By Kristen Heffernan, technology sales advisor on April 29, 2020 | 7-minute read

COVID-19 has impacted every corner of business. Now that we’ve made it past the beginning, where does that leave tech content marketing? It’s common knowledge that the pandemic has delivered a shockwave to the global economy across industries. It has t …

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5 no-contact digital gestures to connect with your customers during COVID-19
By Mike Albert, security engineering advisor on April 27, 2020 | 4-minute read

Coronavirus converts customer contact into a fully digital experience Whether you’re in marketing, sales or even engineering, COVID-19 has eliminated the option for any of us to interact with customers in person. For many roles, this has made the most …

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COVID-19 and technology content marketing: 3 best practices for minding your language
By Jose Arvelo, business strategy advisor on April 24, 2020 | 4-minute read

3 tips for keeping your tech marketing content relevant and appropriate during COVID-19 COVID-19 calls tech content marketing into question: what’s appropriate and what’s not? It’s been over one month since the coronavirus outbreak was declared a pande …

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Acknowledging the impacts of COVID-19
By Colleen Van Dalen, CEO, Head writer on April 21, 2020 | 3-minute read

Sending wishes of health and safety to our clients, partners and friends When COVID-19 became a crisis, our work and personal lives changed overnight. We have chosen to wait until reaching a slightly less panicked operating state to reach out to our cl …

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Chat LIVE with 130 VMware experts at vForum Online Spring 2020
By Colleen Van Dalen, CEO, Head writer on April 17, 2020 | 5-minute read

An overview on VMware vForum Online Spring 2020 VMware’s largest online event of the year is coming up! It’s that time of year again, everyone. VMware’s at it again with their largest online event, featuring live expert insights for IT professionals wh …

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How to choose the right CMS: should you use WordPress, Drupal or Laravel?
By Richard Darbey, web developer and graphic designer, Van Dalen on April 17, 2020 | 15-minute read

WordPress, Drupal and Laravel Understanding the lay of the land when it comes to choosing the right CMS Before we get into the specifics of choosing the right CMS for your website, let’s talk about what a CMS actually is: “A CMS is made up of two core …

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The latest VMware network security webcasts and Hands-on Labs
By Marsha Cipollone, IT engineering advisor, Van Dalen on February 24, 2020 | 5-minute read

What’s happening in network security? Recent and upcoming VMware webcasts Happy New Year from the Van Dalen team & VMware! 2020 is well underway, we’re nearing the end of Q1 and thanks to our friends at VMware, we’ve got the details of recent and u …

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5 graphic design tips for technology companies
By Lexi Barretto, graphic designer, Van Dalen on February 24, 2020 | 6-minute read

How to use graphic design effectively in the B2B IT industry In the B2B information technology world, it’s important to use the right graphic design tactics for the nuances of the company, product(s) or service(s) and audience you’re marketing. You mig …

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The full scoop on VMware’s upcoming instructor-led Hands-On Lab: Getting Started with VMware NSX-T
By Colleen Van Dalen, CEO, Head writer on November 25, 2019 | 2­­-minute read

Information on Getting Started with VMware NSX-T: one of VMware’s last virtual events of 2019 Getting Started with VMware NSX-T: A knowledge-packed webcast 2019 is coming to a close, but you can still squeeze in one last virtual VMware event! VMware’s …

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VMware vForum Online 2019: What to Expect
By Colleen Van Dalen, CEO, Head writer on October 9, 2019 | 3-minute read

Register to VMware vForum Online for a completely virtual IT conference experience VMware vForum Online 2019: What to Expect The year may be wrapping up soon, but that doesn’t mean VMware events are. While VMworld has come and gone, VMware vForum Onlin …

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A Q&A with Mike Albert, Van Dalen security engineering advisor
By Colleen Van Dalen, CEO, Head writer on March 2, 2019 | 5-minute read

One-to-one interview with security engineering expert, Mike Albert Read some insights from our own Mike Albert, security engineering advisor with wizard-level expertise in general security practices, system automation, and monitoring and management. He …

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5 questions with Ricky Darbey, Van Dalen developer and graphic designer
By Richard Darbey, web developer and graphic designer, Van Dalen on March 2, 2019 | 2-minute read

Mini interview with Van Dalen developer and graphic designer, Ricky Darbey Clevelanders at heart: fun in Ohio City What do you love most about your job? Creating stuff! I enjoy that I get to solve problems by either creating something brand new or impr …

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A warm welcome to: Lexi Barretto, our in-house graphic designer
By Colleen Van Dalen, CEO, Head writer on March 2, 2019 | 2-minute read

Getting to know Lexi Barretto, Van Dalen graphic designer What do you love most about your job? Having the creative freedom to take design risks and come up with really cool assets. I enjoy the IT space in particular because I think designers and engin …

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Getting to Know Colleen, Van Dalen CEO
By Tasha Klares, Van Dalen technology marketing advisor on March 2, 2019 | 5-minute read

Intro to CVD, CEO at Van Dalen Colleen Van Dalen went from the role of a tech writer at a data center provider to owner of a tech marketing content business. She’s a lifelong writer with a unique specialization in all things IT and security (info, netw …

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Introducing: Tasha Klares, Van Dalen technology marketing advisor
By on March 2, 2019 | 5-minute read

A quick Q&A with Tasha Klares, our tech marketing advisor B2B/B2G tech marketing leader specialized in network security Say hello to Tasha Klares! She started her career in sales, but discovered her passion for marketing and background in graphic d …

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Fireside chat with Marsha Cipollone, Van Dalen IT engineering advisor
By Jose Arvelo, business strategy advisor on March 2, 2019 | 6-minute read

Q&A with IT engineering expert, Marsha Cipollone Solutions architect specialized in data center architecture, DR, storage, converged and hyperconverged infrastructures Learn more about Marsha Cipollone! Marsha ventured into the tech realm and becam …

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Getting to know Kristen Heffernan, Van Dalen tech sales advisor
By Colleen Van Dalen, CEO, Head writer on February 23, 2019 | 5-minute read

A one-on-one chat with Kristen Heffernan, sales advisor B2B/B2G sales & marketing leader specialized in cybersecurity and SaaS We’d like you to meet Kristen Heffernan! With over 20 years of experience with highly regulated and technical product lin …

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