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ABOUT US

Van Dalen is a B2B/B2G marketing content firm dedicated exclusively to the IT and security industries. Our role is to create marketing content that generates leads, fosters brand loyalty and gives rise to ROI. We offer written content, graphic design, and web design and development services.

MISSION STATEMENT

We relieve IT and security marketing teams from the pressing need for content production and bridge the gap between engineers and decision makers to show the true value of technology in a digital world.

VAN DALEN CONTENT
DREAM TEAM

Principles, personalities, and dogs say a whole lot about your chosen marketing content partner. Fortunately, we’re a dream team of quirky, pro-canine creators who are all about original, customer-focused messaging, relationship building, and cheesy tech jokes. We’re proud of our accomplishments and unique areas of expertise, and we’re committed to working together as a team to share your message and delight your prospects and customers. Also, we like to send our clients snacks, dinosaur coffee mugs, and Nerf guns.

COLLEEN VAN DALEN

CEO and head writer

Expertise: B2B technology marketing, IT, security, inbound marketing, content marketing

Superpowers: Creative and technical writing, engineer translation, communication

Really into: Writing absurd stories, adventures, The Addams Family, heavy metal, art, learning 

RICHARD DARBEY

Web developer and graphic designer

Expertise: Web development, graphic design

Superpowers: Pwning WordPress, Drupal, & Laravel, production design

Really into: Craft beer, The Office, trivia, traveling

LEXI BARRETTO

Graphic designer

Expertise: Graphic design, digital illustration

Superpowers: Creating especially unique imagery, understanding client visions, telling complete stories with pictures

Really into: Lightsaber battles, all things Pottermore, video games, concept art, cats, and color theory 

Brutus

BRUTUS

Head researcher

Expertise: General investigations, snoring, soliciting belly rubs

Superpowers: Getting to the truth of the matter, determining whether a cat is present within a one-mile radius, learning new tricks

Really into: Making new friends, spreading happiness, eating topsoil

THE ADVISORY
BOARD

One aspect of Van Dalen that truly makes us different than your run-of-the-mill marketing agency is our advisory board: some of the brightest marketing, sales, and engineering masters in the industry who comprise a hive mind of technological expertise. These individuals are proven, dedicated, and innovative experts we’ve built close relationships with over the years, and they help Van Dalen stay ahead of the industry at every turn. It’s our responsibility to be well-versed in current and emerging technologies, as well as evolving best practices for marketing them, so that IT and security companies like yours can trust Van Dalen to create relevant content fueled by undeniable expertise.

MICHAEL ALBERT

Security engineering advisor

Expertise: Unix/Linux systems administration, general security practices, system automation, monitoring and management

Superpowers: Red Hat/CentOS, Debian-based, Nagios, Monit, Collectd, custom scripting, revision control, Splunk

Really into: Music, playing the saxophone (especially jazz), spending time with family, anything tech and security related

MARSHA CIPOLLONE

IT engineering advisor

Expertise: Data center architecture, servers, storage, virtualization, and BI/DR strategies

Superpowers: Architecture of VMware virtualization products, traditional storage, public cloud-based disaster recovery, hyperconverged infrastructure solutions, on-premise disaster recovery, data center design

Really into: Reading, fishing, kayaking, archery, camping

KRISTEN HEFFERNAN

Technology sales advisor

Expertise: Sales and marketing enablement, managing by metrics, operational planning and leadership

Superpowers: Leading change, managing profitable P&Ls, being a trusted hub for diverse operational teams, anticipating trends, juggling long, complex projects to conclusion and beyond

Really into: Music, art, food

TASHA KLARES

Technology marketing advisor

Expertise: B2B technology marketing, federal/public sector marketing, branding, graphic design, channel/partner marketing, digital marketing, social media, Martech

Superpowers: Teamwork and collaboration, sales, detail orientation, communication

Really into: Being outdoors, sailing, Washington Nationals baseball fandom, travel, any and all ventures where creativity is involved

JOSE ARVELO

Business strategy advisor

COMPANY CULTURE

At Van Dalen, the work we do for our clients is centered on four cultural tenets we live and breathe by.

1. INDUSTRIOUSNESS

Results come from superior delivery with every single project, no exceptions. We believe in applying true industriousness to our work, which means energetic execution, mastery of prioritization, and elimination of the superfluous and arbitrary.

2. PERSISTENCE

We will always persist, but we will never spin our wheels. We accept nothing less than success, yet we recognize the potential for obstacles to arise.

3. ACCOUNTABILITY

We take tactful ownership of our mistakes when we make them. We are fully responsible for our time and deliverables, and we recognize that we are given the same amount of time to work and live as our clients. Being occupied is a choice, not a burden.

4. RESPECT FOR TECHNOLOGICAL INGENUITY

This is the final cultural tenet at Van Dalen because it is the most important, and the very cornerstone of our organization at large. We have the utmost respect for the paradigm of technological ingenuity. It is our responsibility to be well-versed in current and emerging technologies and remain a step ahead of the industry evolution.

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